Our marketing plan will depend on the type of business we’re selling but in general will include the following services:
- Advertising your business on some of the largest on-line business acquisition sites. The majority of potential business buyers will begin their search online. We make sure they find your business.
- Preparation of a professional Confidential Business Memorandum. This is a 15-30 page report which provides information about your business with a focus on highlighting all of its positive attributes.
- Targeted email marketing to our proprietary database of buyers.
- Targeted direct mail advertising of promotional materials (‘teasers’) to our database of buyers and to externally identified buyers.
- Contacting investors, private equity groups, industry consultants, transaction attorneys, lenders and other financial professionals to identify target buyers and sellers.
- Working with other reliable M&A consultants and brokers in our industry to help identify potential buyers on file in their company buyer list.
Our Five P’s of Marketing
When marketing your business, Insight Acquisitions Group relies on tried and true marketing methods. We market your business based on the “Five P’s” of marketing.
Product: We are experts in identifying the strengths of a business, whether financial or intangible and will package and market your business with confidence and enthusiasm.
Price: We will spend a great deal of time working with sellers to strategically price their businesses. We work with buyers and their financial institutions to address their needs and concerns.
Promotion: You are guaranteed your business receives maximum coverage and promotion.
People: With years of experience, we are highly experienced at identifying and aligning the needs and concerns of both buyer and seller.
Placement: We are skilled at targeting your business to different groups of buyers.
These structured marketing methods are tools that sets us apart from other firms.
Call Insight Acquisitions Group today at (847)-361-0419 to discover the options you have to sell your business for the highest value possible.
